We ended up throwing away the rest of them. Hip2Save is a registered trademark of Hip Happenings, LLC. Consumers could previously only purchase the hard seltzer in Oklahoma. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. Notify me via e-mail if anyone answers my comment. They are just OK in my opinion. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. Understandably so. Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. 1/2 oz Simple Syrup. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. Join our large community of insiders - it's totally free! Your email address will not be published. Shirani Jayasuriya. Hard seltzer is expected to gain in popularity as the years go by. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. It's like if you made lemonade and just forgot to put sugar in it. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Sonic Hard Seltzer. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. All these flavors come in at only 100 calories each . Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. You need relationships with chain retailers, strong distribution, and licensed brands that the American drinking public would actually reach for instead of owned-and-operated brewery brands. To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. Required fields are marked *. Visit fal.cn/3jx7J to find your nearest retailer. This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? Sonic seltzer contains no gluten or distilled spirits. Compared to the other Sonic seltzers, everything about the flavor of Cherry Limeade is more extreme. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. COOP brews Sonic hard seltzers which now number eight flavors total in its home region, and contract-brews a third-party co-packer for the volume it needs across the rest of its footprint. Dont love them unfortunately, here in TN. Prices and availability are accurate as of time posted. It would definitely be worth picking up as a standalone six-pack if you had the opportunity. Sonics Hard Seltzer Is Hot. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). We enjoy Mango White Claw, so we enjoy this too. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. from 8 AM - 9 PM ET. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? 1 oz Fresh Lemon Juice. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. 21 New States Welcome SONIC Hard Seltzer. Americas With this drink on your side, youll never have to worry about running short of sweet refreshments! And its no secret why cans are the answer for this market. Score a FREE cheeseburger & more yummy deals with the SONIC app! Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. Not just anybody can say I want to make alcoholic beverages, he says. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) "Expanding into more markets is a natural extension for us as we continue to grow the brand.". This material may not be published, broadcast, rewritten, or redistributed. Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Your email address will not be published. Hi, I'm Ana! Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. Bummer! While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. (According to. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. Ill second and third and fourth this comment section. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. Oh darn! About Big 12 Conference The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. Contactless delivery and your first delivery or pickup order is free! SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. Facilitating deals between brands like 3M and DuPont and major retailers like Lowes and Home Depot gave him an appreciation for the upside of licensing deals and an intimate understanding that the devil is in the details. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. Trew Knowledge. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. Lemon Berry's fatal flaw is that it's just, well, boring. A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. For more information, visit COOPAleWorks.com. True Sonic fans know that the chain's drink menu is at least as important as the food. Required fields are marked *. We trust youll agree Team Cherry limeade is the way forward! No cherry taste to the cherry limeade, so disappointing. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. Recipe. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. Sonic hard seltzers comes in a wide variety of flavors! It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States.